What if we rewarded customers for ordering LESS print?
It sounds like a strange thing for a printing company to say.
But I've never really understood why getting the best price should mean buying more than you need.
You need 500.
But 1,000 hits the next price bracket.
So 1,000 looks like the sensible option.
Then six months later there's a rebrand.
A new logo.
A change of address.
And 400 of those “cheaper” prints go in the recycling.
Was that actually better value?
At Globe, I'd rather help someone order the right amount in the first place.
Enough for what you genuinely need.
Less money tied up in stock.
Less sitting on shelves.
Less waste if something changes.
Because perhaps we've been measuring print value the wrong way.
The best price isn't the cheapest print.
It's the print you actually use.
And yes, that's a printer suggesting you might want to order less. 😂
Less unnecessary stuff. More memorable impact.
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