How much money gets wasted because we start making things too quickly?
Taken in leafy Chiswick before a client briefing and strategy session.
No printing today.
No installation.
No van full of graphics.
Just sitting down with a client and asking questions.
What are you actually trying to achieve?
Who needs to notice it?
What do you want them to do?
What really matters — and what have we just assumed we need?
I’ve spent most of my working life making things.
But the longer I do this, the more I think making should probably start a little later.
Because a couple of good questions at the beginning can save an awful lot of money, time and wrong turns at the end.
And sometimes the best outcome of a meeting is deciding not to produce something.
Not particularly helpful for a printer to admit. 😂
But probably better for the client.
The expensive time to find the gaps in your event is when you’re already there.
I created the Event Impact Score to help you spot them before that happens.
A few minutes. A clearer picture. Practical areas you can improve before event day.
Get your Free Event Impact Score https:
