<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[globeprintuk.com]]></title><description><![CDATA[globeprintuk.com]]></description><link>https://www.globeprintuk.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 23 Oct 2026 12:37:27 GMT</lastBuildDate><atom:link href="https://www.globeprintuk.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Free merchandise can be surprisingly expensive.]]></title><description><![CDATA[Not because of what it costs to produce. Because of what happens next. It gets carried around an exhibition. Taken back to the hotel. Stuffed into a suitcase. Then placed in a drawer with six other tote bags, three charging cables and a stress ball shaped like something nobody can identify. We tend to measure promotional merchandise at the point of distribution. How many did we order? How many did we hand out? What was the cost per item? But perhaps the more useful measurement begins after...]]></description><link>https://www.globeprintuk.com/post/free-merchandise-can-be-surprisingly-expensive</link><guid isPermaLink="false">6adb2ddc799cb52c7648be07</guid><pubDate>Fri, 23 Oct 2026 09:51:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/702bf0_e5326d54e90a44eaaa6d2860900d21df~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Wintle</dc:creator></item><item><title><![CDATA[What if we rewarded customers for ordering LESS print?]]></title><description><![CDATA[It sounds like a strange thing for a printing company to say. But I've never really understood why getting the best price should mean buying more than you need. You need 500. But 1,000 hits the next price bracket. So 1,000 looks like the sensible option. Then six months later there's a rebrand. A new logo. A change of address. And 400 of those “cheaper” prints go in the recycling. Was that actually better value? At Globe, I'd rather help someone order the right amount in the first place....]]></description><link>https://www.globeprintuk.com/post/what-if-we-rewarded-customers-for-ordering-less-print</link><guid isPermaLink="false">6adb296a4f4e84653843dcdd</guid><pubDate>Fri, 23 Oct 2026 09:32:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/702bf0_185d5f73c96a4664a7cc7352c4a73bd1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Wintle</dc:creator></item><item><title><![CDATA[The best wayfinding might be the part of an event nobody remembers.]]></title><description><![CDATA[People remember getting lost. They remember arriving at the wrong entrance. They remember standing at a junction, searching for a sign while everyone behind them becomes increasingly impatient. But when the journey works? They rarely mention it. They simply arrive. That creates a strange problem. We often judge visual communication by how noticeable it is. Was the sign big enough? Was the branding bold enough? Did the graphics make an impression? But perhaps wayfinding has a different job....]]></description><link>https://www.globeprintuk.com/post/the-best-wayfinding-might-be-the-part-of-an-event-nobody-remembers</link><guid isPermaLink="false">6adb28ff7a16f6a3ff8418ce</guid><pubDate>Fri, 23 Oct 2026 09:30:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/702bf0_3e2e398ec29440a0975e8923b3ac8809~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Wintle</dc:creator></item><item><title><![CDATA[How much money gets wasted because we start making things too quickly?]]></title><description><![CDATA[Taken in leafy Chiswick before a client briefing and strategy session. No printing today. No installation. No van full of graphics. Just sitting down with a client and asking questions. What are you actually trying to achieve? Who needs to notice it? What do you want them to do? What really matters — and what have we just assumed we need? I’ve spent most of my working life making things. But the longer I do this, the more I think making should probably start a little later. Because a couple...]]></description><link>https://www.globeprintuk.com/post/how-much-money-gets-wasted-because-we-start-making-things-too-quickly</link><guid isPermaLink="false">6adb28674f4e84653843da94</guid><pubDate>Fri, 23 Oct 2026 09:27:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/702bf0_5eaf7f4061bb4c139d2eee8a9bb592e8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Wintle</dc:creator></item><item><title><![CDATA[This sign tells me absolutely nothing I don’t already know.]]></title><description><![CDATA[And yet I think it’s doing an important job. You’ve just got off a flight. You’re tired. You’ve queued. You’ve dragged your suitcase what feels like three miles through an airport. Then you see: WELCOME TO THE UNITED KINGDOM Obviously, I know I’m in the UK. I booked the flight. I watched us land. I’ve probably already complained about the weather. So why have a huge sign telling me something I already know? Maybe because not every sign exists to give us information. Some are there to create a...]]></description><link>https://www.globeprintuk.com/post/this-sign-tells-me-absolutely-nothing-i-don-t-already-know</link><guid isPermaLink="false">6adb254fe09df644cfb1eb4d</guid><pubDate>Fri, 23 Oct 2026 09:14:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/702bf0_26aa3f4f0e4d40749a08f21102d50b21~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nick Wintle</dc:creator></item></channel></rss>